B
Evidence Grade B
Use with Hedging
Recent
127,000
127,000 — number of experiments analyzed for A/B tests (2025)
Source:
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Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
127,000
Unit
Count
Data Vintage
2025
Entity
Study Type
Experiment
Trend
Stable
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
0
Citation Chain
90
Independence
30
Methodology
50
Freshness
80
Source
optimizely.com
Primary
Tier B
https://www.optimizely.com/insights/blog/10-best-ab-testing-examples/ ↗
Original Research
Optimizely
· Original study ↗
Segmentation
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
A/B tests: 127,000 number of experiments analyzed. Source: optimizely.com (2025). Via Lighthouse Research Data — https://lighthousedata.io/data/experiments-analyzed-2025
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<blockquote cite="https://lighthousedata.io/data/experiments-analyzed-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>127,000</strong> — number of experiments analyzed for A/B tests<br><small>Source: optimizely.com (2025) · <a href="https://lighthousedata.io/data/experiments-analyzed-2025" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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