B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
31,000
31,000 -- ad impressions for Marpipe meta-experiment Facebook ads (2021)
Marpipe generated over 31,000 ad impressions across 92 ads with a total spend of $488 in their creative meta-experiment.
- Value is stated as 'over 31000'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
31,000
Unit
Count
Data Vintage
2021
Entity
Sample Size
92
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Marpipe
Primary
Tier A
https://www.marpipe.com/blog/does-creative-matter-the-meta-experiment ↗
Source Article
Does Creative Matter? The Meta-Experiment | Marpipe
About a year ago we had the idea for an experiment. A meta-experiment. A meta-meta-experiment. We wanted to learn two things:
1. How much tiny details in ads make a difference on performance
2. How fellow marketers respond to getting ads tested on them
Here are the results:
For image ads: The best a…
Original Research
Marpipe
· Original study ↗
Methodology
Self-reported impressions from the Marpipe Facebook creative experiment
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marpipe meta-experiment Facebook ads: 31,000 ad impressions. Source: Marpipe (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/experiment-impressions-31000
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<blockquote cite="https://lighthousedata.io/data/experiment-impressions-31000" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31,000</strong> -- ad impressions for Marpipe meta-experiment Facebook ads<br><small>Source: Marpipe (2021) · <a href="https://lighthousedata.io/data/experiment-impressions-31000" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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