B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
47.7%
47.7% -- variance in purchase intention explained for experiential marketing at Taipei International Sports Cycle Show (2022)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
47.7%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Academic researchers (Taipei International Sports Cycle Show study)
Primary
Tier C
https://www.leadalchemists.com/marketing-psychology/expectation-effect-placebo-and-branding/ ↗
Source Article
Guide to The Expectation Effect (Placebo & Branding) in Marketing: Description, Psychology, and Examples - Quality Lead Generation From The Lead Alchemists Agency
Guide to The Expectation Effect (Placebo & Branding) in Marketing: Description, Psychology, and Examples
What Is The Expectation Effect (Placebo & Branding)?
The Expectation Effect is the tendency for people’s prior beliefs, expectations, and contextual cues to influence their perception, behavior, …
Original Research
Academic researchers (Taipei International Sports Cycle Show study)
· Original study ↗
Methodology
Regression analysis from academic study of trade show experiential marketing, cited by Lead Alchemists
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
experiential marketing at Taipei International Sports Cycle Show: 47.7% variance in purchase intention explained. Source: Academic researchers (Taipei International Sports Cycle Show study) (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/experiential-marketing-purchase-intention-variance
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<blockquote cite="https://lighthousedata.io/data/experiential-marketing-purchase-intention-variance" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47.7%</strong> -- variance in purchase intention explained for experiential marketing at Taipei International Sports Cycle Show<br><small>Source: Academic researchers (Taipei International Sports Cycle Show study) (2022) · <a href="https://lighthousedata.io/data/experiential-marketing-purchase-intention-variance" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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