B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
10.5%
10.5% -- experiential marketing growth rate for global experiential marketing (2025)
Experiential marketing grew 10.5% last year to $128B according to Ad Age's Future of Advertising 2030 series.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10.5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ad Age
Primary
Tier B
https://www.ammunition.agency/uk/blog/experiential-the-missing-piece-in-the-mix ↗
Source Article
Experiential: the missing piece in the mix.
Original Research
Ad Age
· Original study ↗
Methodology
Cited from Ad Age Future of Advertising 2030 series
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global experiential marketing: 10.5% experiential marketing growth rate. Source: Ad Age (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/experiential-marketing-growth-rate-2025
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<blockquote cite="https://lighthousedata.io/data/experiential-marketing-growth-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10.5%</strong> -- experiential marketing growth rate for global experiential marketing<br><small>Source: Ad Age (2025) · <a href="https://lighthousedata.io/data/experiential-marketing-growth-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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