B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
10%
10% -- experiential economy growth rate for global experiential marketing economy (2025)
The experiential economy grew by 10% last year.
- Claim from agency entry/blurb without underlying research citations
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Jack Morton
Primary
Tier C
https://www.aoyglobalawards.com/finalists/jack-morton-cgzfk47tllnqkil ↗
Source Article
Jack Morton
Original Research
Jack Morton
· Original study ↗
Methodology
Agency-published claim; original research source not identified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global experiential marketing economy: 10% experiential economy growth rate. Source: Jack Morton (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/experiential-economy-growth-2025
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<blockquote cite="https://lighthousedata.io/data/experiential-economy-growth-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- experiential economy growth rate for global experiential marketing economy<br><small>Source: Jack Morton (2025) · <a href="https://lighthousedata.io/data/experiential-economy-growth-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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