B
Evidence Grade B
Graded
under review
Safe to Cite
Current
25%
25% -- organic traffic loss for Expedia (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (5)
SearchMetrics
Primary
Tier B
https://www.seroundtable.com/expedia-google-penalty-17989.html ↗
Source Article
Expedia's Traffic May Have Dropped 25% Due To A Google Penalty
Also cited by
niemanlab.org
https://www.niemanlab.org/
2026-08-19
forbes.com
https://www.forbes.com/
2026-08-19
amraandelma.com
https://www.amraandelma.com/
2026-08-19
finance.biggo.com
https://finance.biggo.com/
2026-08-19
Original Research
SearchMetrics
· Original study ↗
Methodology
Reported by SearchMetrics, confirmed by Marcus Tober.
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2014 | 25% | |
| 2026 (current) | 25% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Expedia: 25% organic traffic loss. Source: SearchMetrics (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/expedia-traffic-drop-google-penalty
HTML Embed
<blockquote cite="https://lighthousedata.io/data/expedia-traffic-drop-google-penalty" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- organic traffic loss for Expedia<br><small>Source: SearchMetrics (2026) · <a href="https://lighthousedata.io/data/expedia-traffic-drop-google-penalty" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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