B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
70%
70% -- willingness to pay extra rate for Hotel guests (2025)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Expedia Group
Primary
Tier C
https://webbookingpro.com/hotel-occupancy-strategies/ ↗
Source Article
6 Strategies for Increasing Your Hotel Occupancy - WebBookingPro
Increasing hotel occupancy is a critical concern for every hotel owner or manager, irrespective of the hotel’s size.
After all, the number of occupied hotel rooms during all seasons shows how successfully your hotel operates. And when occupancy increases, revenue increases, too!
So, if you need help…
Original Research
Expedia Group
· Original study ↗
Methodology
Expedia Group report cited by WebBookingPro
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Hotel guests: 70% willingness to pay extra rate. Source: Expedia Group (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/expedia-70-percent-amenities-premium
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<blockquote cite="https://lighthousedata.io/data/expedia-70-percent-amenities-premium" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- willingness to pay extra rate for Hotel guests<br><small>Source: Expedia Group (2025) · <a href="https://lighthousedata.io/data/expedia-70-percent-amenities-premium" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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