B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- probability of sale to existing customer for businesses (2025)
Businesses have a 60% to 70% chance of selling to an existing customer.
- Reported as a range: 60% to 70%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Marketing Center
Primary
Tier C
https://flume.co.za/our-sales-team-builds-stronger-customer-relationships/ ↗
Source Article
The secret to customer relationships that actually last
Picture this: It’s 1700 in Cape Town, and you’re at Greenmarket Square. A merchant greets you by name, already holding up the patterned fabric you were eyeing last week. “I saved the best piece for you,” they say with a wink. You haggle a little (as one does), agree on a deal, and walk away feeling …
Original Research
The Marketing Center
· Original study ↗
Methodology
Range 60-70%, midpoint used; attributed to The Marketing Center
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses: 60% probability of sale to existing customer. Source: The Marketing Center (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/existing-customer-sales-probability-2025
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<blockquote cite="https://lighthousedata.io/data/existing-customer-sales-probability-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- probability of sale to existing customer for businesses<br><small>Source: The Marketing Center (2025) · <a href="https://lighthousedata.io/data/existing-customer-sales-probability-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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