B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
50%
50% -- likelihood to try new service for existing salon clients vs new clients (2025)
Existing salon clients are more than 50% more likely to try a new service compared to new or first-time clients.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
zolmi.com
Primary
Tier C
https://zolmi.com/salon-customer-retention ↗
Source Article
How to Increase Bookings With Better Salon Customer Retention in 2025? | zolmi.com
For salon owners, the importance of salon customer retention cannot be understated. Salons need to be able to retain customers, building loyalty among their clients in order to boost profits, gain referrals, strengthen their marketing strategies, and even make some new friends along the way.
But wha…
Original Research
zolmi.com
· Original study ↗
Methodology
Blog claim without cited methodology
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
existing salon clients vs new clients: 50% likelihood to try new service. Source: zolmi.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/existing-client-new-service-likelihood
HTML Embed
<blockquote cite="https://lighthousedata.io/data/existing-client-new-service-likelihood" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- likelihood to try new service for existing salon clients vs new clients<br><small>Source: zolmi.com (2025) · <a href="https://lighthousedata.io/data/existing-client-new-service-likelihood" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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