B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
39%
39% -- percentage of executives identifying roi measurement as primary challenge for global C-suite executives (2025)
39% of global executives identify measuring ROI and business impact as a primary challenge.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
1,075
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forbes Research
Primary
Tier B
https://www.visualsp.com/articles/copilot-roi-calculators-vs-real-usage-analytics-which-is-more-reli… ↗
Source Article
Copilot ROI calculators vs real usage analytics: which is more reliable? | VisualSP
Copilot ROI calculators vs real usage analytics: which is more reliable?
The Direct Answer
Real usage analytics are more reliable than ROI calculators for measuring Copilot’s actual business impact because they capture what employees do rather than what a spreadsheet predicts they might do. ROI calc…
Original Research
Forbes Research
· Original study ↗
Methodology
Survey of 1,075 C-suite members; Forbes Research 2025 AI Survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global C-suite executives: 39% percentage of executives identifying roi measurement as primary challenge. Source: Forbes Research (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/executives-struggle-ai-roi-measurement-2025
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<blockquote cite="https://lighthousedata.io/data/executives-struggle-ai-roi-measurement-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- percentage of executives identifying roi measurement as primary challenge for global C-suite executives<br><small>Source: Forbes Research (2025) · <a href="https://lighthousedata.io/data/executives-struggle-ai-roi-measurement-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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