B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
17%
17% -- buying decision influence rate for B2B executives (advertisements) (2006)
17% of executives report their buying decisions are influenced by advertisements.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2006
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Phelon Group
Primary
Tier B
http://www.b2bmarketingbiz.com/article.php?ident=27207 ↗
Source Article
MarketingSherpa
When a marketer from Nortel popped over during a Summit break to show our reporters her lead generation campaign tracking spreadsheets (very nicely done by the way), we knew the B-to-B world had changed.
Why? Because at the very top of her Excel chart it didn't say "lead generation campaigns". Nope.…
Original Research
Phelon Group
· Original study ↗
Methodology
Phelon Group study presented at MarketingSherpa B-to-B Summit
Methodology documented
Segmentation
IndustryB2B
RegionNorth America
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
B2B executives (advertisements): 17% buying decision influence rate. Source: Phelon Group (2006). Via Lighthouse Intelligence -- https://lighthousedata.io/data/executives-influenced-by-advertisements-2006
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<blockquote cite="https://lighthousedata.io/data/executives-influenced-by-advertisements-2006" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- buying decision influence rate for B2B executives (advertisements)<br><small>Source: Phelon Group (2006) · <a href="https://lighthousedata.io/data/executives-influenced-by-advertisements-2006" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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