B
Evidence Grade B
Graded
under review
Safe to Cite
Current
58%
58% -- share of executives relying on gut instinct for global executives (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
A/B Testing in Retail: What Your Gut Might Not Realize
Original Research
PwC
· Original study ↗
Methodology
PwC global survey, as cited by Askuity
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global executives: 58% share of executives relying on gut instinct. Source: PwC (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/executives-gut-instinct-decisions-pwc
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<blockquote cite="https://lighthousedata.io/data/executives-gut-instinct-decisions-pwc" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- share of executives relying on gut instinct for global executives<br><small>Source: PwC (2026) · <a href="https://lighthousedata.io/data/executives-gut-instinct-decisions-pwc" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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