B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
58%
58% -- share of executives making gut based decisions for global executives (2026)
58% of executives reported going with their gut on their last big decision.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
1,135
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Economist Intelligence Unit
Primary
Tier B
https://vitalfindings.com/2026/05/22/digital-twins-the-synthetic-data-thats-actually-going-to-stick-… ↗
Source Article
Digital Twins: The Synthetic Data That's Actually Going to Stick in Market Research - Vital Findings
May 25, 2026, By Jason Kramer
Synthetic data is one of the most contested topics in market research right now. Some of what’s being marketed under that banner deserves the skepticism it’s getting. Boosting thin survey samples with model-generated responses, for example, is a shortcut that solves a s…
Original Research
The Economist Intelligence Unit
· Original study ↗
Methodology
The Economist Intelligence Unit Guts & Gigabytes global survey of executives
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global executives: 58% share of executives making gut based decisions. Source: The Economist Intelligence Unit (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/executives-gut-decisions-58pct
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<blockquote cite="https://lighthousedata.io/data/executives-gut-decisions-58pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- share of executives making gut based decisions for global executives<br><small>Source: The Economist Intelligence Unit (2026) · <a href="https://lighthousedata.io/data/executives-gut-decisions-58pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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