B
Evidence Grade B
Graded
under review
Safe to Cite
Current
70%
70% -- share of executives agreeing employee experience impacts customer experience for executives (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forbes
Primary
Tier C
https://astutesolutions.com/blog/articles/brand-perception ↗
Source Article
Brand Perception: How to Measure, Monitor, and Improve It in the Age of CX
Original Research
Forbes
· Original study ↗
Methodology
Forbes study cited by Astute Solutions
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
executives: 70% share of executives agreeing employee experience impacts customer experience. Source: Forbes (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/executives-ex-impact-cx
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<blockquote cite="https://lighthousedata.io/data/executives-ex-impact-cx" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share of executives agreeing employee experience impacts customer experience for executives<br><small>Source: Forbes (2026) · <a href="https://lighthousedata.io/data/executives-ex-impact-cx" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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