B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- share of ad execs revising ad plans for US advertising executives (Q1 2025)
Nearly 70% of surveyed advertising executives had already revised their digital advertising plans in response to macro volatility.
- Source states 'nearly 70%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
Q1 2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
William Blair
Primary
Tier B
https://digitalthriveai.com/en-us/resources/paid-advertising/tariff-turmoil-in-google-ads-see-how-yo… ↗
Source Article
Understanding the Tariff Impact on Digital Advertising
The connection between international trade policy and digital advertising might not seem immediately obvious, but the relationship is profound. When governments implement new tariff regimes, the ripple effects extend beyond manufacturing and ret…
Original Research
William Blair
· Original study ↗
Methodology
William Blair Q1 2025 Digital Advertising Executive Survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US advertising executives: 70% share of ad execs revising ad plans. Source: William Blair (Q1 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/execs-revised-digital-ad-plans-2025
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<blockquote cite="https://lighthousedata.io/data/execs-revised-digital-ad-plans-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share of ad execs revising ad plans for US advertising executives<br><small>Source: William Blair (Q1 2025) · <a href="https://lighthousedata.io/data/execs-revised-digital-ad-plans-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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