B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
55%
55% -- percentage of companies reporting executive team encourages sales marketing alignment for Companies that saw revenues decrease (2021)
55% of companies that saw revenues decrease report executive buy-in for sales and marketing alignment.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2021
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Outfunnel (Revenue Marketing Report 2021)
Primary
Tier B
https://outfunnel.com/chief-revenue-officer/ ↗
Source Article
Chief Revenue Officer: What does a CRO do? - Outfunnel
Last updated: July 31, 2021
In tough economic times, new revenue is essential. Companies are increasingly aware of the need for a dedicated focus on revenue growth. As part of the objective to drive revenue, the role of Chief Revenue Officer (CRO) has grown in popularity.
But what exactly does a CRO…
Original Research
Outfunnel (Revenue Marketing Report 2021)
· Original study ↗
Methodology
Cited from Revenue Marketing Report 2021
Methodology documented
Segmentation
IndustryB2B
Company SizeEnterprise
RegionGlobal
RoleCMO
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Plain Text
Companies that saw revenues decrease: 55% percentage of companies reporting executive team encourages sales marketing alignment. Source: Outfunnel (Revenue Marketing Report 2021) (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/exec-buyin-alignment-revenue-decline-2021
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<blockquote cite="https://lighthousedata.io/data/exec-buyin-alignment-revenue-decline-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- percentage of companies reporting executive team encourages sales marketing alignment for Companies that saw revenues decrease<br><small>Source: Outfunnel (Revenue Marketing Report 2021) (2021) · <a href="https://lighthousedata.io/data/exec-buyin-alignment-revenue-decline-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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