B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
10%
10% -- recommended share of exact match anchor text for SEO practitioners (2025)
In 2025, many SEO practitioners recommend keeping exact-match anchor text under 10% of an overall link profile.
- Represents practitioner recommendation guidelines rather than an empirical measurement
- Specific ratios vary by niche and competition
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Lighthouse Research Team
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Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
blogherald.com
Primary
Tier C
https://blogherald.com/blogging-news/what-is-anchor-text/ ↗
Source Article
Sunday Morning SEO: What is anchor text and why is it important? - The Blog Herald
This post was significantly updated in January 2026 to reflect new information. An archived version from 2009 by Dee Barizo is available for reference here.
If you’ve been publishing online for any length of time, you’ve created anchor text hundreds of times without thinking about it.
That blue, und…
Original Research
blogherald.com
· Original study ↗
Methodology
Practitioner recommendation, not a measured statistic
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SEO practitioners: 10% recommended share of exact match anchor text. Source: blogherald.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/exact-match-anchors-under-10-percent-2025
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<blockquote cite="https://lighthousedata.io/data/exact-match-anchors-under-10-percent-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- recommended share of exact match anchor text for SEO practitioners<br><small>Source: blogherald.com (2025) · <a href="https://lighthousedata.io/data/exact-match-anchors-under-10-percent-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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