B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- trust in peer recommendations vs advertising for consumers (2023)
Customers are 60% more likely to trust recommendations from friends and family compared to traditional advertising according to a 2023 Eventbrite report.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Eventbrite
Primary
Tier C
https://giftassembly.co/importance-of-customer-retention-and-loyalty/ ↗
Source Article
Importance of Customer Retention for Modern Businesses
The importance of customer retention has grown dramatically over the last decade, especially in a world where customers are spoiled with endless choices. Businesses used to focus heavily on acquiring new customers, but as marketing costs rise and competition intensifies, companies now recognise that…
Original Research
Eventbrite
· Original study ↗
Methodology
Cited from Eventbrite report.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 60% trust in peer recommendations vs advertising. Source: Eventbrite (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/eventbrite-peer-recommendation-trust-2023
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<blockquote cite="https://lighthousedata.io/data/eventbrite-peer-recommendation-trust-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- trust in peer recommendations vs advertising for consumers<br><small>Source: Eventbrite (2023) · <a href="https://lighthousedata.io/data/eventbrite-peer-recommendation-trust-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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