B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- conference attendance lift for conference events (2023)
The right event technology can elevate conference attendance by 20%, according to a study from Enterprise Event Marketing.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Enterprise Event Marketing
Primary
Tier C
https://www.xpodigital.com/blog/conference-internet-event-planning-checklist ↗
Source Article
Event Planning Checklist for Flawless Conference Internet — Digital Signage Advertising by Xpodigital
Event Planning Checklist for Flawless Conference Internet
The live events landscape continues to evolve and today’s conferences are more digital than ever before. Of course, this increased digitization poses a considerable challenge for event planners and venues, requiring more sophisticated network…
Original Research
Enterprise Event Marketing
· Original study ↗
Methodology
Cited secondhand from a study by Enterprise Event Marketing; methodology not described.
Methodology documented
Segmentation
Industrymarketing
Company Sizeenterprise
RoleAll marketers
Channelevents
Cite this stat
Plain Text
conference events: 20% conference attendance lift. Source: Enterprise Event Marketing (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/event-tech-attendance-lift-20pct
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<blockquote cite="https://lighthousedata.io/data/event-tech-attendance-lift-20pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- conference attendance lift for conference events<br><small>Source: Enterprise Event Marketing (2023) · <a href="https://lighthousedata.io/data/event-tech-attendance-lift-20pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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