B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

85%

85% -- consumers likely to purchase after events for consumers (2023)

2023  · Event Marketing Institute

85% of consumers are likely to purchase after participating in events and experiences.

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Attribution: Event Marketing Institute View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2023
Entity
consumers
Geography
North America
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Event Marketing Institute Primary Tier C
https://linchpinseo.com/building-a-local-brand-establishing-your-reputation/ ↗
Confidence: 23/100 Vintage: 2023 Channel: Wayback
Source Article
Linchpin SEO : How To Build a Local Brand: Establishing Your Local Community Reputation
Building a robust local brand is an essential strategy for businesses seeking to establish a stronghold in their market. The ability to resonate with a local audience sets the foundation for cultivating customer loyalty and driving long-term growth. Local branding not only elevates a business’s repu…
Original Research
Event Marketing Institute · Original study ↗

Event Marketing Institute finding as cited by Linchpin SEO

Methodology documented
IndustryRetail RegionNorth America RoleAll marketers Channelevents
Plain Text
consumers: 85% consumers likely to purchase after events. Source: Event Marketing Institute (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/event-purchase-likelihood-2023
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<blockquote cite="https://lighthousedata.io/data/event-purchase-likelihood-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- consumers likely to purchase after events for consumers<br><small>Source: Event Marketing Institute (2023) · <a href="https://lighthousedata.io/data/event-purchase-likelihood-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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