B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
73%
73% -- share of event programmes with outdated formats and technology for event programmes (2025)
73% of event programmes are still running on formats and technology choices that are out of step with how their attendees want to connect.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Freeman
Primary
Tier B
https://www.all-along.com/field-notes/event-networking-software ↗
Source Article
Event networking software: what actually drives adoption
Original Research
Freeman
· Original study ↗
Methodology
Freeman organiser research cited via Skift Meetings
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
event programmes: 73% share of event programmes with outdated formats and technology. Source: Freeman (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/event-programmes-outdated-formats-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/event-programmes-outdated-formats-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- share of event programmes with outdated formats and technology for event programmes<br><small>Source: Freeman (2025) · <a href="https://lighthousedata.io/data/event-programmes-outdated-formats-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.