B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
4%
4% -- percent confident in analytics setup for event marketers (2025)
Only 4% of event marketer attendees at a recent MPG gathering reported feeling confident in their analytics setup.
- Informal poll of event attendees
- Sample size and exact methodology not specified
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MPG
Primary
Tier C
https://mpg.biz/blog/events-ceos-marketing-series-part-5-important-questions-ask-before-spending-on-… ↗
Source Article
FOR EVENT CEOS: 4 important questions to ask your event marketer before spending more money on PPC
FOR EVENT CEOS: 4 important questions to ask your event marketer before spending more money on PPC
Team MPG is very focused on both commercial results and value creation - as we believe every event marketer should be.
So we don’t like seeing money being wasted on poorly managed PPC campaigns that ne…
Original Research
MPG
· Original study ↗
Methodology
Poll of attendees at an MPG gathering for event marketers; sample size not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
event marketers: 4% percent confident in analytics setup. Source: MPG (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/event-marketers-confident-analytics-mpg
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<blockquote cite="https://lighthousedata.io/data/event-marketers-confident-analytics-mpg" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4%</strong> -- percent confident in analytics setup for event marketers<br><small>Source: MPG (2025) · <a href="https://lighthousedata.io/data/event-marketers-confident-analytics-mpg" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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