B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- share of travelers planning event driven trip for global travelers (2025)
60% of global travelers planned to book at least one event-driven trip in 2025.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
American Express
Primary
Tier B
https://babbagedata.com/blog/the-experience-economy-has-grown-up-18-types-of-experiential-travel-res… ↗
Source Article
The Experience Economy Has Grown Up: 18 Types of Experiential Travel Reshaping Tourism
It used to be that travelers would choose a destination and then decide what to do there. Now, they choose the type of experience first, and then find the destination that offers it. This inversion of the old rules is known as experiential travel, or experience-driven travel.
Here at Watauga Group, …
Original Research
American Express
· Original study ↗
Methodology
American Express survey, cited by Watauga Group
Methodology documented
Segmentation
IndustryTravel
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
global travelers: 60% share of travelers planning event driven trip. Source: American Express (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/event-driven-travel-2025
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<blockquote cite="https://lighthousedata.io/data/event-driven-travel-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share of travelers planning event driven trip for global travelers<br><small>Source: American Express (2025) · <a href="https://lighthousedata.io/data/event-driven-travel-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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