B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
47%
47% -- consumers citing purchase price as barrier for US vehicle shoppers (2024)
In 2024, 47% of US vehicle shoppers cited EV purchase price as a reason to avoid purchasing an EV.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
J.D. Power
Primary
Tier A
https://www.automotivedive.com/news/jd-power-ev-sales-consumer-interest-strong/748924/ ↗
Source Article
Consumers sustain interest in EVs but range anxiety still a concern
Tariffs and political uncertainty have disrupted the automobile market, but consumers are no less likely to consider purchasing electric vehicles, according to a recent study by J.D. Power.
The 2025 U.S. Electric Vehicle Consideration Study, released May 15, found that 59% of vehicle shoppers said t…
Original Research
J.D. Power
· Original study ↗
Methodology
Prior-year comparison cited in J.D. Power 2025 study
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 (current) | 47% | |
| 2025 | 43% | -8.5% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
US vehicle shoppers: 47% consumers citing purchase price as barrier. Source: J.D. Power (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ev-price-barrier-2024
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<blockquote cite="https://lighthousedata.io/data/ev-price-barrier-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- consumers citing purchase price as barrier for US vehicle shoppers<br><small>Source: J.D. Power (2024) · <a href="https://lighthousedata.io/data/ev-price-barrier-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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