B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
28.8%
28.8% -- willingness to pay for unique news for European news readers (2021-04)
28.8% of surveyed Europeans replied that they would pay for news if they were getting unique information that they couldn't get elsewhere.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
28.8%
Unit
Percentage
Data Vintage
2021-04
Entity
Sample Size
1,000
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Trusted Web
Primary
Tier A
https://thetrustedweb.org/trust-in-digital-publishing-2021/ ↗
Source Article
Trust in Digital Publishing 2021 - The Trusted Web
Trust in Digital Publishing 2021
The general public has a complicated relationship with news sites.
On the one hand, news organizations are the ones informing the general public about what’s going on in the world — and people trust them to do so. Yet because there’s such high trust, there’s also hig…
Original Research
The Trusted Web
· Original study ↗
Methodology
Survey of 1000 Europeans conducted April 15, 2021
Methodology documented
Segmentation
Industrymarketing
RegionEMEA
Cite this stat
Plain Text
European news readers: 28.8% willingness to pay for unique news. Source: The Trusted Web (2021-04). Via Lighthouse Intelligence -- https://lighthousedata.io/data/europeans-pay-unique-info-news-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/europeans-pay-unique-info-news-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28.8%</strong> -- willingness to pay for unique news for European news readers<br><small>Source: The Trusted Web (2021-04) · <a href="https://lighthousedata.io/data/europeans-pay-unique-info-news-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.