B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
39%
39% -- consumer uncertainty about authenticity rate for European consumers (2025)
39% of Europeans have wondered whether they have bought a counterfeit product.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
European Union Intellectual Property Office (EUIPO)
Primary
Tier A
https://trademarklawyermagazine.com/euipo-reports-half-of-young-consumers-find-it-acceptable-to-buy-… ↗
Source Article
Half of young consumers find it acceptable to buy fakes
- 80% of Europeans agree that counterfeits support criminal organizations and ruin businesses and jobs. Two out of three also consider fakes a threat to health, safety, and the environment.
- However, a third of Europeans find it acceptable to buy fakes when the price of the genuine product is too h…
Original Research
European Union Intellectual Property Office (EUIPO)
· Original study ↗
Methodology
EUIPO EU-wide IP perception survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
European consumers: 39% consumer uncertainty about authenticity rate. Source: European Union Intellectual Property Office (EUIPO) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/europeans-counterfeit-authenticity-doubt-2025
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<blockquote cite="https://lighthousedata.io/data/europeans-counterfeit-authenticity-doubt-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- consumer uncertainty about authenticity rate for European consumers<br><small>Source: European Union Intellectual Property Office (EUIPO) (2025) · <a href="https://lighthousedata.io/data/europeans-counterfeit-authenticity-doubt-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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