B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
60%
60% -- consumers valuing sustainability for European consumers (2025)
Almost 60% of European consumers value sustainability, durability, and third-party certifications, compared to fewer than half of buyers in the US.
- The source states 'almost 60%' rather than an exact 60%
- Measures valuing sustainability, durability, and third-party certifications combined
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GlobeScan
Primary
Tier C
https://www.globalists.de/en/services/internationalize/scale-to-europe ↗
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According to a GlobeScan study, almost 60% of European consumers value sustainability, durability and third-party certifications, compared to f…
Original Research
GlobeScan
· Original study ↗
Methodology
GlobeScan study cited by Globalists
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
European consumers: 60% consumers valuing sustainability. Source: GlobeScan (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/european-consumers-sustainability-60
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<blockquote cite="https://lighthousedata.io/data/european-consumers-sustainability-60" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- consumers valuing sustainability for European consumers<br><small>Source: GlobeScan (2025) · <a href="https://lighthousedata.io/data/european-consumers-sustainability-60" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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