B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
12,000,000,000
12,000,000,000 -- monthly ad impressions for European advertising platforms (Adconion UK, MediaMind, RadiumOne, SAY Media, YD) (2011)
Five European advertising platforms (Adconion UK, MediaMind, RadiumOne, SAY Media, and YD) collectively represent over 12 billion monthly impressions throughout Europe.
- Value is stated as 'over 12 billion'
- Aggregated figure from five specific European market advertising platforms
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
12,000,000,000
Unit
Count
Data Vintage
2011
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
TRUSTe
Primary
Tier A
http://www.truste.com/about-TRUSTe/press-room/news_truste_leads_behavioral_advertising_compliance_eu… ↗
Source Article
Original Research
TRUSTe
· Original study ↗
Methodology
Company press release, self-reported aggregate of five platforms
Methodology documented
Segmentation
IndustryAdvertising
RegionEMEA
Channelpaid_ads
Cite this stat
Plain Text
European advertising platforms (Adconion UK, MediaMind, RadiumOne, SAY Media, YD): 12,000,000,000 monthly ad impressions. Source: TRUSTe (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/european-companies-monthly-impressions-2011
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<blockquote cite="https://lighthousedata.io/data/european-companies-monthly-impressions-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12,000,000,000</strong> -- monthly ad impressions for European advertising platforms (Adconion UK, MediaMind, RadiumOne, SAY Media, YD)<br><small>Source: TRUSTe (2011) · <a href="https://lighthousedata.io/data/european-companies-monthly-impressions-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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