B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
17%
17% -- sales outperformance for European award winning companies (2026)
Three years after receiving an award, 120 European award-winning companies outperformed comparison companies by an average of 17% in sales.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
120
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
University of Leicester for the British Quality Foundation and the European Foundation for Quality Management
Primary
Tier B
http://americanbusinessawards.com/sales/value-corporate-awards ↗
Source Article
The Value of Corporate Awards
Original Research
University of Leicester for the British Quality Foundation and the European Foundation for Quality Management
· Original study ↗
Methodology
University of Leicester study for British Quality Foundation and EFQM; 11-year tracking of 120 award-winning companies vs comparison companies
Methodology documented
Segmentation
Industrymarketing
Company SizeEnterprise
RegionEMEA
RoleAll marketers
Cite this stat
Plain Text
European award winning companies: 17% sales outperformance. Source: University of Leicester for the British Quality Foundation and the European Foundation for Quality Management (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/european-award-winners-sales-17
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<blockquote cite="https://lighthousedata.io/data/european-award-winners-sales-17" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- sales outperformance for European award winning companies<br><small>Source: University of Leicester for the British Quality Foundation and the European Foundation for Quality Management (2026) · <a href="https://lighthousedata.io/data/european-award-winners-sales-17" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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