B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
48%
48% -- share of travelers planning to learn new skill on next trip for European travelers (2026)
48% of European travelers plan to learn a new skill on their next trip.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
27,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mastercard
Primary
Tier A
https://bif.rs/2026/07/novo-mastercard-istrazivanje-u-cemu-su-gradjani-srbije-prvi-i-sta-zele-da-nau… ↗
Source Article
Novo Mastercard istraživanje: U čemu su građani Srbije prvi i šta žele da nauče prilikom putovanja
Original Research
Mastercard
· Original study ↗
Methodology
Mastercard survey of 27,000+ travelers from 28 European countries
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
European travelers: 48% share of travelers planning to learn new skill on next trip. Source: Mastercard (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/europe-travelers-learning-skill-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/europe-travelers-learning-skill-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- share of travelers planning to learn new skill on next trip for European travelers<br><small>Source: Mastercard (2026) · <a href="https://lighthousedata.io/data/europe-travelers-learning-skill-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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