B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
73%
73% -- share of retail businesses not completed digitalization for European retail businesses with fewer than 50 employees (2025)
73% of retail businesses with fewer than 50 employees in Europe have not yet completed their digitalization process.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Eurostat
Primary
Tier C
https://technovapartners.com/en/insights/digital-transformation-small-retailers-2026 ↗
Source Article
Digital Transformation for Small Retailers: SMB Guide 2026
The Moment for Small and Mid-Sized Retailers
73% of retail businesses with fewer than 50 employees in Europe have not yet completed their digitalization process, according to Eurostat's 2025 Digital Economy report. While major chains invest millions in omnichannel platforms and artificial intelligen…
Original Research
Eurostat
· Original study ↗
Methodology
Cited by article as Eurostat's 2025 Digital Economy report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
European retail businesses with fewer than 50 employees: 73% share of retail businesses not completed digitalization. Source: Eurostat (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/europe-small-retail-digitalization-gap-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/europe-small-retail-digitalization-gap-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- share of retail businesses not completed digitalization for European retail businesses with fewer than 50 employees<br><small>Source: Eurostat (2025) · <a href="https://lighthousedata.io/data/europe-small-retail-digitalization-gap-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.