B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
84%
84% -- pct saying digital self service critical in vendor choice for Senior B2B buyers in Europe (2025)
84% of senior B2B buyers in Europe state that digital self-service is critical when choosing a vendor.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
900
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
NETCONOMY + Contentful
Primary
Tier C
https://r-sun.ai/products/talkulate-ai-cpq/ai-guided-selling-software ↗
Source Article
AI Guided Selling Software | Adaptive Task Interview
AI guided selling software: an interview that prices the build
Give buyers a priced build before they call
Topics
- AI guided selling software
- guided selling software
- AI guided selling
- catalog guided selling
- guided selling CPQ
- buyer interview automation
What is AI guided selling software?
…
Original Research
NETCONOMY + Contentful
· Original study ↗
Methodology
NETCONOMY + Contentful 2025 B2B Buyer Benchmark Report; survey of 900 senior B2B buyers in Europe
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Senior B2B buyers in Europe: 84% pct saying digital self service critical in vendor choice. Source: NETCONOMY + Contentful (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/eu-b2b-buyers-digital-self-service-critical
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<blockquote cite="https://lighthousedata.io/data/eu-b2b-buyers-digital-self-service-critical" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- pct saying digital self service critical in vendor choice for Senior B2B buyers in Europe<br><small>Source: NETCONOMY + Contentful (2025) · <a href="https://lighthousedata.io/data/eu-b2b-buyers-digital-self-service-critical" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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