B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- consumers trying to purchase from ethical companies for Global consumers (2025)
70% of respondents in a McKinsey survey try to purchase products from ethical companies.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier C
https://bebs.org/blog/page/2/ ↗
Source Article
Blog
Original Research
McKinsey
· Original study ↗
Methodology
McKinsey survey cited by BEBS blog; original survey details not provided
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Global consumers: 70% consumers trying to purchase from ethical companies. Source: McKinsey (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ethical-purchase-intent-mckinsey-2025
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<blockquote cite="https://lighthousedata.io/data/ethical-purchase-intent-mckinsey-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- consumers trying to purchase from ethical companies for Global consumers<br><small>Source: McKinsey (2025) · <a href="https://lighthousedata.io/data/ethical-purchase-intent-mckinsey-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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