B
Evidence Grade B
Graded
under review
Safe to Cite
Current
37%
37% -- consumer coverage rate for eTags (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Audience Acuity
Primary
Tier B
https://audienceacuity.com/etags-integrates-audience-acuitys-identity-graph-for-digital-audience-dev… ↗
Source Article
eTags Integrates Audience Acuity’s Identity Graph For Digital Audience Development
Original Research
Audience Acuity
· Original study ↗
Methodology
Company-stated service coverage
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
eTags: 37% consumer coverage rate. Source: Audience Acuity (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/etags-us-consumer-coverage
HTML Embed
<blockquote cite="https://lighthousedata.io/data/etags-us-consumer-coverage" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- consumer coverage rate for eTags<br><small>Source: Audience Acuity (2026) · <a href="https://lighthousedata.io/data/etags-us-consumer-coverage" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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