B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$9,000,000
$9,000,000 -- super bowl ad unit price for ESPN (Disney) (2026)
Rita Ferro has sold many ad units for ESPN's upcoming Super Bowl telecast at $9 million or above.
- Units were sold at $9 million or above, exact individual unit prices vary
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$9,000,000
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Broadcasting Cable Hall of Fame (quoting Disney's Pitaro)
Primary
Tier B
https://www.bchalloffame.com/2026/rita-ferro ↗
Source Article
Original Research
Broadcasting Cable Hall of Fame (quoting Disney's Pitaro)
· Original study ↗
Methodology
Statement by ESPN chairman Pitaro on upfront ad sales for ESPN's upcoming Super Bowl telecast
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ESPN (Disney): $9,000,000 super bowl ad unit price. Source: Broadcasting Cable Hall of Fame (quoting Disney's Pitaro) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/espn-superbowl-ad-unit-price-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/espn-superbowl-ad-unit-price-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$9,000,000</strong> -- super bowl ad unit price for ESPN (Disney)<br><small>Source: Broadcasting Cable Hall of Fame (quoting Disney's Pitaro) (2026) · <a href="https://lighthousedata.io/data/espn-superbowl-ad-unit-price-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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