B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
51%
51% -- percentage agreeing sponsors should invest equally for US adults, Olympic & Paralympic sponsors (2026-01)
51% of U.S. adults agree that Olympic and Paralympic sponsors should invest marketing dollars equally in women and men athletes.
- Modeled error estimate is ±1.5 percentage points
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2026-01
Entity
Sample Size
4,693
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
55
Freshness
95
Source
Parity
Primary
Tier A
https://www.paritynow.com/resources/research/new-research-womens-sports-and-equality-win-the-pre-gam… ↗
Source Article
New Research: Women’s Sports and Equality Win the Pre-Games Gold at the Winter Olympics | Parity
New Research: Women’s Sports and Equality Win the Pre-Games Gold at the Winter Olympics
Women's figure skating is the #1 most popular event at the Winter Olympics, beating men's figure skating by 15 percentage points, the largest gender gap in popularity across all Winter Olympic sports
Women's even…
Original Research
Parity
· Original study ↗
Methodology
SurveyMonkey poll; US n=4,693, weighted using Census Bureau ACS; margin of error ±1.5pp
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US adults, Olympic & Paralympic sponsors: 51% percentage agreeing sponsors should invest equally. Source: Parity (2026-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/equal-sponsorship-investment-us-adults-2026
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<blockquote cite="https://lighthousedata.io/data/equal-sponsorship-investment-us-adults-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- percentage agreeing sponsors should invest equally for US adults, Olympic & Paralympic sponsors<br><small>Source: Parity (2026-01) · <a href="https://lighthousedata.io/data/equal-sponsorship-investment-us-adults-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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