B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
$520,000,000
$520,000,000 -- ftc settlement amount for Epic Games (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$520,000,000
Unit
Currency Usd
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
FTC
Primary
Tier A
https://kirro.io/ux-conversion-optimisation ↗
Source Article
UX Conversion Optimisation: Fix the UX-CRO Conflict
UX conversion optimisation is the practice of studying your visitors and using what you learn to get more of them to convert. How they behave. What confuses them. Where they give up. Then you fix the things that matter.
It sits at the intersection of two disciplines that mostly agree but sometimes f…
Original Research
FTC
· Original study ↗
Methodology
FTC enforcement settlement over dark patterns
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Epic Games: $520,000,000 ftc settlement amount. Source: FTC (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/epic-games-ftc-dark-patterns-settlement
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<blockquote cite="https://lighthousedata.io/data/epic-games-ftc-dark-patterns-settlement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$520,000,000</strong> -- ftc settlement amount for Epic Games<br><small>Source: FTC (2023) · <a href="https://lighthousedata.io/data/epic-games-ftc-dark-patterns-settlement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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