B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

46%

46% -- vendor selection based on security certifications for enterprise software buyers (2024)

2024  · Gartner Digital Markets

46% of enterprise software buyers select a vendor specifically because of security certifications and data privacy practices.

Cite this stat Share How we verify
Attribution: Gartner Digital Markets View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
46%
Unit
Percentage
Data Vintage
2024
Entity
enterprise software buyers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Gartner Digital Markets Primary Tier B
https://datasciencedojo.com/blog/rbac-vs-rebac-enterprise-ai/ ↗
Confidence: 28/100 Vintage: 2024 Channel: Deep Crawl
Source Article
RBAC vs ReBAC for enterprise AI: Which model wins?
Key Takeaways - RBAC vs ReBAC is not just a technical choice — it directly determines which enterprise sales cycles your AI platform can survive. 46% of enterprise software buyers select vendors based on security certifications (Gartner Digital Markets, 2024) - Gartner predicts 40% of enterprise app…
Original Research
Gartner Digital Markets · Original study ↗

Cited from Gartner Digital Markets research

Methodology documented
IndustryB2B Company SizeEnterprise RoleAll marketers Channelcontent
Plain Text
enterprise software buyers: 46% vendor selection based on security certifications. Source: Gartner Digital Markets (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/enterprise-buyers-security-certifications-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/enterprise-buyers-security-certifications-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>46%</strong> -- vendor selection based on security certifications for enterprise software buyers<br><small>Source: Gartner Digital Markets (2024) · <a href="https://lighthousedata.io/data/enterprise-buyers-security-certifications-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Share on X Share on LinkedIn

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →