B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
3%
3% -- share of ads in english for Indian advertising (2021)
Eventually, only 3-4% of ads in India will be made in English.
- Reported as a range of 3-4%
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
FICCI-EY
Primary
Tier B
https://adgebra.co/advantage-adgebra-for-regional-language-publishers/ ↗
Source Article
Advantage 'adgebra' for Regional Language Publishers
The Rise of Rural Internet Users
With high-speed, low-cost internet connection accessible to maximum parts of India, the urban-rural divide is slowly narrowing.
As per an IAMAI Kantar ICUBE 2020 Report, “While internet users grew by 4% in urban India reaching 323 million users in 2020, digital adopt…
Original Research
FICCI-EY
· Original study ↗
Methodology
Range 3-4%, midpoint used; FICCI-EY 'Playing by new rules' report 2021 as cited by adgebra
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Indian advertising: 3% share of ads in english. Source: FICCI-EY (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/english-share-of-ads
HTML Embed
<blockquote cite="https://lighthousedata.io/data/english-share-of-ads" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3%</strong> -- share of ads in english for Indian advertising<br><small>Source: FICCI-EY (2021) · <a href="https://lighthousedata.io/data/english-share-of-ads" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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