B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
20%
20% -- emotional marketing value word percentage for English language vocabulary (2026)
Approximately 20% of words in the English language are Emotional Marketing Value (EMV) words.
- Source states approximately 20%
- Based on Advanced Marketing Institute analysis
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Top Agent Network
Primary
Tier C
http://www.topagentnetwork.com/top-real-estate-agents-email-headlines/ ↗
Source Article
2 Responses to Top Producing Agents Need Awesome Email Headlines
Original Research
Top Agent Network
· Original study ↗
Methodology
Emotional Marketing Value (EMV) word analysis via Advanced Marketing Institute methodology
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
English language vocabulary: 20% emotional marketing value word percentage. Source: Top Agent Network (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/english-language-emv-word-percentage
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<blockquote cite="https://lighthousedata.io/data/english-language-emv-word-percentage" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- emotional marketing value word percentage for English language vocabulary<br><small>Source: Top Agent Network (2026) · <a href="https://lighthousedata.io/data/english-language-emv-word-percentage" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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