B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
42%
42% -- product depth rate for highly engaged banking consumers (2026)
42% of highly engaged banking consumers hold six or more products with their primary financial institution.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Cornerstone Advisors
Primary
Tier A
https://www.crnrstone.com/press-release/new-cornerstone-advisors-research-commissioned-by-swaystack-… ↗
Source Article
New Cornerstone Advisors Research, Commissioned by Swaystack, Examines the Bottom-Line Impact of Customer Engagement
New Cornerstone Advisors Research, Commissioned by Swaystack, Examines the Bottom-Line Impact of Customer Engagement
Banks and credit unions have invested heavily in digital account opening, onboarding, CRM, marketing automation and digital banking. What many still cannot do is connect those investm…
Original Research
Cornerstone Advisors
· Original study ↗
Methodology
Cornerstone Advisors research commissioned by Swaystack; interviews with senior executives at banks and credit unions
Methodology documented
Segmentation
Industryfinance
Cite this stat
Plain Text
highly engaged banking consumers: 42% product depth rate. Source: Cornerstone Advisors (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/engaged-consumers-six-plus-products-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/engaged-consumers-six-plus-products-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- product depth rate for highly engaged banking consumers<br><small>Source: Cornerstone Advisors (2026) · <a href="https://lighthousedata.io/data/engaged-consumers-six-plus-products-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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