B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

10%

10% -- sales growth rate for energy drinks (2026)

2026  · Circana

Energy drink sales increased by 10% during the World Cup measurement period.

  • Data covers only a portion/early period of the World Cup tournament
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Attribution: Circana View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2026
Entity
energy drinks
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

63/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Circana Primary Tier A
https://www.fooddive.com/news/world-cup-beverage-sales-winners-data-circana/825403/ ↗
Confidence: 54/100 Vintage: 2026 Channel: Cc Extraction
Source Article
The beverages that scored in the World Cup
Premixed cocktails and nonalcoholic beverages are seeing double-digit percentage sales increases, while domestic beer is facing only a moderate boost.
Original Research
Circana · Original study ↗

Circana data

Methodology documented
Period Value Change
2026 (current) 10%
2026-06 10% 0%
Channelcommon_crawl
Plain Text
energy drinks: 10% sales growth rate. Source: Circana (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/energy-drinks-sales-growth
HTML Embed
<blockquote cite="https://lighthousedata.io/data/energy-drinks-sales-growth" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- sales growth rate for energy drinks<br><small>Source: Circana (2026) · <a href="https://lighthousedata.io/data/energy-drinks-sales-growth" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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