B
Evidence Grade B
Graded
under review
Safe to Cite
Current
4
4 -- system1 star rating for East Midlands Railway 'Make every journey epic' campaign (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4
Unit
Score
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
System1
Primary
Tier B
https://besteverad.com/east-midlands-railways-miles-goes-on-an-epic-adventure-in-new-campaign/ ↗
Source Article
East Midlands Railway's Miles Goes on an Epic Adventure in New Campaign
Original Research
System1
· Original study ↗
Methodology
System1 ad-testing star rating for the campaign
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
East Midlands Railway 'Make every journey epic' campaign: 4 system1 star rating. Source: System1 (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/emr-campaign-system1-rating-4-2
HTML Embed
<blockquote cite="https://lighthousedata.io/data/emr-campaign-system1-rating-4-2" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4</strong> -- system1 star rating for East Midlands Railway 'Make every journey epic' campaign<br><small>Source: System1 (2026) · <a href="https://lighthousedata.io/data/emr-campaign-system1-rating-4-2" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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