B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
35%
35% -- college education rate for Empty nesters aged 60-64 (Group 1) (2025)
Approximately 35% of empty nesters aged 60-64 (Group 1 persona) have a college education.
- The source notes this is an approximate figure (~35%).
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ZipCode Creative
Primary
Tier C
https://zipcodecreative.com/empty-nesters-branding-for-resident-personas/ ↗
Source Article
Empty Nesters: Branding for Resident Personas
Empty Nesters: Branding for Resident Personas
Stacey Feeney
The most common resident persona in multifamily is the career-focused, non-homeowning young professionals. But don’t forget about those who just launched those young professionals into the world: empty nesters. This group of renters are the…
Original Research
ZipCode Creative
· Original study ↗
Methodology
Persona profile statistics for two empty nester groups explored in the article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Empty nesters aged 60-64 (Group 1): 35% college education rate. Source: ZipCode Creative (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/empty-nesters-group1-college-education
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<blockquote cite="https://lighthousedata.io/data/empty-nesters-group1-college-education" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- college education rate for Empty nesters aged 60-64 (Group 1)<br><small>Source: ZipCode Creative (2025) · <a href="https://lighthousedata.io/data/empty-nesters-group1-college-education" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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