B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
29%
29% -- employee strategy comprehension rate for high performing companies (2026)
Only 29% of employees in high-performing companies with clearly articulated public strategies could correctly identify their company's core strategy when presented with six choices.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
29%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forbes
Primary
Tier C
https://www.avenue-inc.com/ave/ten-rebranding-dos-and-donts/ ↗
Source Article
Ten Rebranding Do’s And Don’ts
Original Research
Forbes
· Original study ↗
Methodology
Survey cited via Forbes.com article 'When CEOs Talk Strategy, 70% of the Company Doesn't Get It'; employees chose from six options
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
high performing companies: 29% employee strategy comprehension rate. Source: Forbes (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/employees-identify-company-strategy-29pct
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<blockquote cite="https://lighthousedata.io/data/employees-identify-company-strategy-29pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29%</strong> -- employee strategy comprehension rate for high performing companies<br><small>Source: Forbes (2026) · <a href="https://lighthousedata.io/data/employees-identify-company-strategy-29pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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