B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
28%
28% -- employee retention increase for companies with strong employer brand (2023)
Companies with a strong employer brand can expect to see a 28% increase in employee retention.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Research findings
Primary
Tier A
https://www.cumminsmellor.co.uk/blog/employer-branding-in-recruitment-is-it-really-that-important ↗
Source Article
Employer Branding In Recruitment: Is It Really That Important? — Cummins Mellor Recruitment
Employer Branding In Recruitment: Is It Really That Important?
Ever had job vacancies open for more than a month and wondered why you can't seem to find the right person?
Your employer brand is one of the most important aspects in attracting and retaining the best people on the market.
In our latest…
Original Research
Research findings
· Original study ↗
Methodology
Research findings
Methodology documented
Segmentation
Channelcommon_crawl
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companies with strong employer brand: 28% employee retention increase. Source: Research findings (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/employee-retention-increase
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<blockquote cite="https://lighthousedata.io/data/employee-retention-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- employee retention increase for companies with strong employer brand<br><small>Source: Research findings (2023) · <a href="https://lighthousedata.io/data/employee-retention-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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