B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
85%
85% -- employee advocacy incentive interest for employees (2022)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2022
Entity
Sample Size
500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
DSMN8
Primary
Tier B
https://dsmn8.com/blog/why-tribalism-works-with-employee-advocacy-for-big-brands/ ↗
Source Article
Should Employee Advocacy Be Incentivized With Rewards?
“To reward or not to reward… that is the question”
That is the Hamlet quote, right? 🤔
Perhaps my memory is failing me.
But nevertheless.
It’s an age-old question in the employee advocacy space.
Should you incentivise your employees to share your content?
To many, it’s a no brainer 🤷♂️
Because probab…
Also cited by
bnnbloomberg.ca
https://www.bnnbloomberg.ca/
2026-08-16
blog.hootsuite.com
https://blog.hootsuite.com/
2026-08-16
Original Research
DSMN8
· Original study ↗
Methodology
Survey of employees in the UK and US
Segmentation
Industrysaas
Cite this stat
Plain Text
employees: 85% employee advocacy incentive interest. Source: DSMN8 (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/employee-advocacy-survey-results
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<blockquote cite="https://lighthousedata.io/data/employee-advocacy-survey-results" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- employee advocacy incentive interest for employees<br><small>Source: DSMN8 (2022) · <a href="https://lighthousedata.io/data/employee-advocacy-survey-results" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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