B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
95%
95% -- share of purchase decisions influenced by emotions for consumers (2025)
Emotions influence over 95% of purchase decisions.
- Secondary citation of a Harvard Business Review study without specific methodology or publication year provided
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Lighthouse Research Team
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Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Harvard Business Review
Primary
Tier C
https://triplesession.com/session/what-your-customer-thinks-about-your-sales-presentation-from-jeff-… ↗
Source Article
What Your Customer Thinks About Your Sales Presentation
Building AI Workflows with Claude Cowork Skills
Brock Mesarich | AI for Non Techies
YouTube creator
Back to sessions
Sales PresentationsWhat Your Customer Thinks About Your Sales Presentation
Jeff Shore
Sales Coach
Watch session
- Duration
- 6 min
- Rating
- 4.7/5
How often do emotions truly sway ou…
Original Research
Harvard Business Review
· Original study ↗
Methodology
Cited by speaker Jeff Shore as a Harvard Business Review study; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 95% share of purchase decisions influenced by emotions. Source: Harvard Business Review (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/emotions-influence-purchase-decisions-95
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<blockquote cite="https://lighthousedata.io/data/emotions-influence-purchase-decisions-95" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- share of purchase decisions influenced by emotions for consumers<br><small>Source: Harvard Business Review (2025) · <a href="https://lighthousedata.io/data/emotions-influence-purchase-decisions-95" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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