B
Evidence Grade B
Graded
under review
Safe to Cite
Current
90%
90% -- share of consumer decision making driven by emotions for consumer decision-making (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BERA
Primary
Tier B
https://bera.ai/three-tests-to-optimize-your-brand-and-performance-marketing-mix/ ↗
Source Article
Three Tests to Optimize Your Brand and Performance Marketing Mix
Original Research
BERA
· Original study ↗
Methodology
Attributed to neuroeconomics research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumer decision-making: 90% share of consumer decision making driven by emotions. Source: BERA (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/emotions-consumer-decision-making-90
HTML Embed
<blockquote cite="https://lighthousedata.io/data/emotions-consumer-decision-making-90" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of consumer decision making driven by emotions for consumer decision-making<br><small>Source: BERA (2026) · <a href="https://lighthousedata.io/data/emotions-consumer-decision-making-90" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.