B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
70%
70% -- share of purchase decisions based on emotional factors for consumers (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gallup
Primary
Tier C
https://thecatalyx.com/the-power-of-pack-and-the-danger-of-getting-it-wrong-understanding-consumer-n… ↗
Source Article
The Power of Pack featuring Smug Dairy: Understanding Consumer Needs in Product Development - Catalyx
The Power of Pack featuring Smug Dairy: Understanding Consumer Needs in Product Development
Innovation is hard, especially when you overlook the importance of understanding consumer needs.
This is the central lesson from our new exploration of Smug Dairy’s new drink combining traditional dairy and o…
Original Research
Gallup
· Original study ↗
Methodology
Cited by Catalyx from Gallup research; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 70% share of purchase decisions based on emotional factors. Source: Gallup (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/emotional-factors-purchase-decisions-70
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<blockquote cite="https://lighthousedata.io/data/emotional-factors-purchase-decisions-70" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share of purchase decisions based on emotional factors for consumers<br><small>Source: Gallup (2025) · <a href="https://lighthousedata.io/data/emotional-factors-purchase-decisions-70" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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